Tradition, Hard Work, and High Bids: Inside Our Annual Livestock Sale
The annual cattle sale is more than just a date on the calendar, it’s a celebration of rural tradition, community connection, and the sustainable practices that define life on the estancia. Months before the auction, the rhythm of the estancia begins to shift. Animals are carefully selected, not just for their quality, but as representatives of a year’s worth of care, stewardship, and respect for the land.
In the days leading up to the sale, there's a buzz of activity. The chosen cattle are tagged and prepared, then transported to the auction yards - about an hour from the estancia. It's a process grounded in logistics, but also in deep-rooted heritage. For generations, this journey has marked a moment of pride and purpose for those of us who live and work close to the land.
This year’s sale drew in over 2,000 animals, brought together from farms and estancias across the region. Each lot represents not just livestock, but livelihoods—families, neighbours, and fellow producers committed to raising animals in harmony with nature.
As we waited for our lot to come up, the auction became a gathering place. Conversations flowed easily, from grazing techniques to weather patterns to family news. It’s moments like these that remind us how interconnected rural life really is.
Our cattle entered the ring late in the afternoon. Watching them take the spotlight was a mix of nerves and pride. There's a quiet thrill in seeing your own animals command attention, especially as the bidding begins to climb. We held our breath as numbers rose - then suddenly, it was done. Not only had we received the best price of the day, but it turned out to be the highest price recorded in the country. A true honour.
Because at the heart of it all, this day wasn’t just about cattle. It was about community, continuity, and honouring the land and people who make this way of life possible.